So, yes, Google AdWords and Google Ads are basically the same thing. The URL you use to access your account changed from to, and the Help Center changed from /adwords to /Google-ads.Ĭhanges to the Google Ads branding will not impact your campaign performance, navigation, or reporting.” “On July 24, 2018, the new Google Ads brand-including the new name and logo-was updated in the product interface, Help Center, billing documents, and more. Here’s what Google had to say about the change: When they click on the ad, they are taken to a landing page created specifically for this purpose to convince them to take a desired action: purchase your product, book a service, etc. It also made it easier for enterprise-level advertisers to take advantage of benefits like advanced forecasting and intelligence technologies.Ī brief rundown of PPC: every someone a user clicks on your ad, you pay for the ad. The change was made to make it easier for small businesses to advertise across all PPC (pay-per-click) platforms. It also consolidated its other advertising products into the Google Marketing Platform and Google Ad Manager. In early 2018, Google rebranded Google AdWords to Google Ads. Google Ads Services at SEO Design Chicago.
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